Educate. Collaborate. Innovate.
Our mission is to build connections that empower charities and inspire donors to create meaningful change in the world.
Our Trust-Based Values
Center Relationships
Our unwavering commitment is to foster genuine connections with small grassroots organizations, communities, and individuals. We believe that together, we can co-create a better charitable sector that brings about meaningful change in all our lives.
Model Transparency
We operate with no hidden agendas, we wholeheartedly want the charitable sector to thrive. We firmly believe that transparency enables us to be our most authentic selves and serve the sector with integrity.
Empower Communities
We firmly believe that the communities we work with are the foremost experts in their own needs and solutions, and we are committed to amplifying their voices and agency.
Disrupt the Sector
We aspire to challenge traditional models and embrace innovative and inclusive approaches that prioritize change over ease. This disruption is essential for fostering more equitable and effective solutions.
Embrace Abundance
Guided by an abundance mindset, we generously share resources and selectively partner with individuals and organizations who share our core values and principles. This unwavering mindset empowers us to never compromise the driving forces behind our mission.
Organizational Goals
Our approach differs from traditional foundations. We strive to distribute resources more frequently and inclusively, setting ambitious goals to broaden the reach of Canadian charities.
75%
of total donations directly benefit small charities
50%
of total donations are provided as unrestricted, multi-year support
25%
of total donations support Black and Indigenous-led organizations
Did you know?
78% of Canadian charities operate with revenue under $500,000 a year
(Charity Data)
Canadian foundations hold more than $120 billion of assets that are designated to the charitable sector
(Philanthropic Foundations Canada)
Black and Indigenous organizations receive only one percent or less of Canada's philanthropic funding from foundations
(Imagine Canada)
Land Acknowledgement
Our work takes place on the traditional territories of numerous First Nations across Turtle Island, and we express our gratitude for the opportunity to live and work on these ancestral lands. We recognize the rich histories, cultures, and contributions of the Indigenous peoples, who have been stewards of these lands for time immemorial. We also acknowledge the many diverse First Nations, Inuit and Métis peoples who make these lands their home today.
In our commitment to reconciliation, we strive to be respectful of the rights, perspectives, and experiences of Indigenous communities across Canada. We understand that reconciliation is an ongoing journey that requires continuous education, understanding, and collaboration. With a commitment to care for this land, it's people today, and future generations, we approach our work with intention and gratitude, fostering meaningful partnerships in the spirit of reconciliation.